Market research – Design market oriented

The increase in competitive activity and progress technology tends to reduce the life cycle of the product. In this context, the design has a key role to increase the value of the product and extend the life cycle of the product. The design concept takes on strategic importance and deviates from the styling. We need to understand who the end-user study environments and to define possible scenarios and evolutions of product.

  • Market reserch
  • Benchmarking
  • Trend and scenario Analysis
  • Ergonomic and usability
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